Morrow Batteries establishes office in Germany and hires experienced sales expert from Samsung SDI

Morrow Batteries hires Matthias Gänsslen as Executive Vice President of Sales. In this position he will also lead the build-up of Morrow's presence in Germany, the centre of the European automotive industry.


"I am beyond excited about this opportunity. From the very first discussion with the Morrow management team it became clear that they are building something extraordinary and innovative. Morrow’s holistic approach to the battery value chain is unique and sustainable-oriented, and I am thrilled to join this journey,” says Matthias Gänsslen, newly appointed EVP Sales of Morrow Batteries.



Gänsslen has more than 20 years of professional sales experience in the automotive sector and boasts more than 10 years of experience in the sales of lithium-ion battery systems. After graduating as a mechanical engineer (M.Eng), Matthias Gänsslen took on sales assignments with increasing responsibilities in a global context at Automotive Safety Components International (today "Global Safety Textiles"), TRW Automotive, Johnson Controls Power Solutions (today "Clarios"), and Samsung SDI.



“We are pleased to welcome Matthias Gänsslen as the first Morrow-employee based in Germany. Gänsslens solid experience from the automotive industry together with his extensive network will be an important contribution to our executive management team, and he will play a leading role in establishing and building our European presence. He will be our main point of contact towards potential customers located in the centre of Europe”, says Terje Andersen, CEO of Morrow Batteries.


Establishes German office Matthias Gänsslen is based in the Hanover region of Northern Germany, where he will build and lead a customer-focused, effective sales team. He assumes his position at Morrow Batteries on 1 July of this year.


By establishing a continental European presence, Morrow aims to attract customers from different market segments, such as the automotive industry, the energy storage sector and maritime industries.

Matthias Gänsslen is convinced that Morrow’s path will be positively received by the various markets.


“Morrow's product portfolio and product roadmap excellently reflects the increasing and changing requirements of the automotive and non-automotive markets. In addition, the existing know-how and the growing technology network, including the Morrow Industrialisation Centre and external partnerships, will help to build a sustainable, unique selling proposition that will prevail in the market. My vision is to merge a sustainable product offering with commercial competitiveness and maximum customer satisfaction. Based on these cornerstones we will build and implement our go-to-market strategy,” says Gänsslen.